CX Outlook 2026 - CX Community Event
Silver Sponsor
Venue Sponsor
After the success of our first Customer Experience gathering of the year in Dubai we are delighted to bring you session number 2! This session as always will provide you with plenty of ideas and insights to take back to your companies and clients to foster a customer first culture.
A part of the Customer Centricity World Series.
Agenda
Registration and Networking
Introduction by Mark Hamill, CEO, ARCET Global
Welcome from Ayman Alawadhi
KeyNote
Award Winning Case Study
Coffee Break
Panel Discussion
Networking and coffee
Close of Session
CX Masterclass
End of Masterclass
Speakers and Panelists
Ayman Alawadhi
Managing Director, Axeed Space
Ayman Al Awadhi is an inspirational leadership speaker and visionary business leader dedicated to empowering startups, individuals, and organizations with the knowledge, skills, and motivation needed to
excel in an ever-evolving world. He is committed to fostering leadership excellence, corporate governance, and transformational projects, embodying the spirit of an Emirati family business with a global perspective. Ayman is serving as the Managing Director of AXD Space, a groundbreaking business hub being the UAE’s largest entrepreneurship membership club. Through its flagship multi-use development, Q East by
Alphabeta, AXD Space provides a dynamic ecosystem designed to support both startups and established corporations in their growth and innovation journeys.
Lina Yahya
Managing Director EMEA, QuestionPro
Lina Yahya is a customer experience and consumer protection leader with 25+ years of cross-functional expertise across strategy, product, sales, and CX. Known for building what’s missing and fixing what’s broken, she has led experience-led transformation and service model redesign across complex environments. As former EVP of Customer Excellence & Protection at RAKBANK, she shaped enterprise-wide CX strategy, strengthened employee engagement, enhanced complaints handling, and aligned regulatory expectations with customer needs. Lina has been named one of the Middle East’s most influential women in leadership by House of Rose Professional and recognized among the Top 50 under 50 by the Female Founders Initiative Global. A CCXP and Market Culture certified professional, keynote speaker, and long-standing CX awards judge, Lina is also the founder of the change cue.
Marc Karschies
Managing Partner, KCA Consultants
Marc Karschies is a leading Customer Experience strategist, CCXP and CXPA Recognized Training Provider. He advises organizations on CX strategy and transformation, teaches CX professionals globally, and authors thought leadership on structured, outcome-driven experience management and capability building.
Sindhu Sreenath
Managing Director EMEA, QuestionPro
Sindhu Sreenath, the Managing Director of QuestionPro MEA, is a seasoned technology ambassador with over 15 years of industry expertise. Specializing in scaling businesses and driving go-to-market strategies, she has built and led high-performance teams across sales, technical, and product development. Sindhu's leadership spans the Middle East, Africa, Europe, and Turkey regions, overseeing P&L business operations. Certified by Forrester in CX leadership, she excels in enhancing customer experiences and loyalty. Sindhu is renowned for spearheading successful transformation initiatives for top regional clients in enterprise, government, and SME segments, positioning herself as a catalyst for change and innovation in growth leadership.
Nigel Owen
Director of Strategic Communication, ARCET Global
An expert communications strategist with over 25 years’ experience spread across the UK, Europe, UAE and Saudi Arabia. Nigel has a proven record of delivering engaging communications strategies, using a range of channels to influence stakeholders across a variety of audiences. Previously, Nigel led Internal Communications and PR teams for one of the UK’s biggest global brands (The Royal Bank of Scotland Group) and most recently provided communications strategy for the first bank merger in Saudi Arabia (SABB). Nigel has acted as a strategic communications consultant for technology firms Reaktor and Digital of things, helping establish their brands in new markets and lead the debate on topics such as digital transformation, innovation and AI. His work with UAE telecom du helped promote adoption of their digital services and win the Dubai Smart City contract. Nigel has also worked with Dubai Government to promote global best practice in the region’s real estate sector.
