Customer Centricity World Series

This study will benchmark customer centric behaviours to form a Global Benchmarking Report to help compare you to other organisations. Be part of this exclusive group by signing up below

This research study, the MarketCulture Global MRI, is an opportunity for your senior leaders to benchmark the culture of their organization against the world’s most customer-centric companies and understand what actions they need to take to retain customers. Kotler Impact , eWMS and WMS are partnering withMarketCulture on this important project. I have said it many times – "retain your customers then you don’t need to sell".

Why take part?

• Receive your Global benchmarked result to see how Customer Centric your Organisation is validated against the World’s best Companies

• Receive a FREE report with insights of what is driving the best cultural practices around the Globe 

• Discover how to build a roadmap to implement profitable change in your Organisation.

• Signal to your employees and to your customers that you are committed to improving Customer Culture

• Propel the organisation along the journey towards a stronger customer focus and team culture

• Create a competitive advantage and drive improved customer loyalty, advocacy and business performance 

• Reduced risks of ineffective innovation, loss of customers and eroded profitability. 

• Be part of an exclusive group 

Methodology

Complete the Registration Form

Receive your confidential link and instructions on how to complete the MRI Assessment.

3-8 leaders across the Organisation complete the Questionnaire taking approx. 10 minutes per person.

Receive your free comprehensive report and results

Sign up now

Who is conducting the study?

The online assessment called the Market Responsiveness Index also known as the MRI measures the behaviours of employees over eight key disciplines that drive a strong culture that focuses on the customer. These disciplines resulted from 3 years of research completed by the team at MarketCulture with the most customer-centric and profitable companies globally. These disciplines form the behaviours of employees in driving superior customer experiences.

During 2007-2010 MarketCulture developed a validated tool to measure and benchmark the level of customer-centric culture of companies, business units, functions and teams and how it drove their innovation, growth and profitability. The result was the Market Responsiveness Index (MRI). The MRI is now used by companies like Vodafone, Toyota, Deutsche Telekom, Hitachi, Shell and BlackRock as a benchmark to measure their level of customer centric culture in a global database made up of several hundred large, medium and small businesses.

This database includes many of the world’s most customer-centric organizations and will be used to benchmark the organizations that choose to take part in this study. It will help leaders identify strengths and weaknesses from which they can plan and implement a path to a stronger culture and sustained profitability.

In 2014 MarketCulture published an award-winning book called The Customer Culture Imperative: A Leader’s Guide to Driving Superior Performance, by Linden R. Brown and Chris L. Brown. This is a unique guide to help leaders of organizations measure and chart a roadmap to strengthen customer-centricity. It was awarded the global marketing book of the year in 2015.

For the MarketCulture Global MRI study a worldwide team is led by Dr Linden Brown, Chairman of MarketCulture. He has held professorial positions at INSEAD Business School (France), Cranfield School of Management (England) and the University of Technology, Sydney (Australia).

About the MRI

The online assessment called the Market Responsiveness Index also known as the MRI measures the behaviours of employees over eight key disciplines that drive a strong culture that focuses on the customer. These disciplines resulted from 3 years of research completed by the team at MarketCulture with the most customer-centric and profitable companies globally. These disciplines form the behaviours of employees in driving superior customer experiences.

The MRI is scientifically validated and proven to drive future business performance such as customer retention, innovation, advocacy, revenue growth and profit. It also measures customer and competitor risk. Is your company at risk of losing customers to competitors and eroding your margins and profitability?

Confidentiality

The results of individual organizations participating in the MarketCulture Global MRI Study are confidential. At no time will your company’s name be linked to a result or position in the index. The only time your organization will be mentioned is as a participant in the study.