Award Winning Case Study Customer Success
The Speakers

Richard Kennedy
Co-Founder and COO of ARCET Global
Richard is the COO of ARCET Global. Over 10 years in the event industry he has been involved in some of the world's most prestigious events such as Formula 1, Lukoil Global Summit and YPO Summits.
With a wealth of experience in Marketing, Communications & Project Management he has delivered projects for Government bodies in the Middle East and Corporate clients around the world.
His role within ARCET Global saw a successful pivot from traditional in person to Virtual events through the Covid19 Pandemic, successfully delivering programs around the Globe.

Sherry Grissom
Associate Director of Service and Support, Illumina
Sherry Grissom is an Associate Director of Service and Support at Illumina. She began her career at Illumina 14 years ago, as a field application scientist. In this role, she worked directly with users of the Illumina technology-training product use and troubleshooting technical issues. She now manages a team of field application scientists in the Mid-Atlantic region as well as leading various CX-focused strategy and project teams within the Illumina Americas region. A primary driver in these teams is to not settle for status quo and to challenge a “we’ve always done it this way” mentality. She is a graduate of NC State University in the Biochemistry, Chemistry and Functional Genomics programs.

Melissa Spears
Sr Staff Customer Experience Culture Specialist, Illumina
Melissa Spears is a Sr Staff Customer Experience Specialist at Illumina. She began her career at Illumina 11 years ago, as a field application scientist. In this role, she worked directly with users of the Illumina technology-training product use and troubleshooting technical issues. She now leads the Global CX Culture program at Illumina. The focus of her work is to create a culture where employees and customers feel highly valued and emotionally connected to Illumina’s mission. She is a graduate of Southern Illinois University where she majored in Microbiology and Chemistry.